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In 2018, Curran, a luxury outdoor furniture and flooring online retailer headquartered in Seattle, identified the need to embrace a digital-first strategy. Up to that point, the company had relied on a mix of legacy and paper-based processes to run its business. Those legacy systems were unstable and not set up well, impacting the efficiency of employees. Curran lacked visibility into data and was unable to do basic reporting; getting information about customers, products, sales, margins, and so forth was impossible. Inventory management was also poor, and Curran needed multicurrency functionality to expand further into Europe. Facing all these issues, Curran started the process of finding a solution to begin its digital transformation journey.
Instead of continuing to invest in antiquated on-premises systems, smart digital-first businesses have turned their focus to SaaS and cloud-enabled software because they need flexible and agile ERP applications that are relatively easy to implement, configure, and update. Demand for cloud-based ERP applications continues to grow because they allow users to access and analyze massive amounts of data in near real time— anywhere, anytime. Because SaaS and cloud-based ERP systems are extremely adaptive to accelerated rates of change, they enable growing businesses to quickly expand into new regions around the globe without making major investments into their technology infrastructure.